The Case for Physician Engagement
It's about empowerment and affecting behavior change.
As healthcare continues its rapid transformation physicians have the opportunity to regain leadership roles and shape the future of healthcare delivery - locally in their own market.
This can only happen by effectively engaging physicians.
In each of the following examples:
Creating a clinically integrated physician network
Creating a physician-led ACO
Maximizing population health strategies
Addressing underperformance within value-based clinical metrics or financial incentives
Preparing for risk-based contracting
Creating community engagement and/or a public brand
Physician engagement is often the missing element - affecting performance and outcomes.
Successful physician engagement creates physician-centric programs to engage physicians in understanding and proactively participating within a defined program - increasing an organization's level of success, provider satisfaction and the ability to prove value.