© 2019 HC Marketing

The Case for Physician Engagement

It's about empowerment and affecting behavior change.

 

As healthcare continues its rapid transformation physicians have the opportunity to regain leadership roles and shape the future of healthcare delivery - locally in their own market.

 

This can only happen by effectively engaging physicians.

 

In each of the following examples:
 

  • Creating a clinically integrated physician network

  • Creating a physician-led ACO

  • Maximizing population health strategies

  • Addressing underperformance within value-based clinical metrics or financial incentives

  • Preparing for risk-based contracting

  • Creating community engagement and/or a public brand
     

Physician engagement is often the missing element - affecting performance and outcomes.

 

Successful physician engagement creates physician-centric programs to engage physicians in understanding and proactively participating within a defined program - increasing an organization's level of success, provider satisfaction and the ability to prove value.